Services

We have been in business since 1999, with our primary focus being the development of professionally generated online content that sits at the nexus of corporate communications and journalism. Our approach has been used across a variety of sectors, from consumer product manufacturers, to non-profit organizations, state agencies and travel promotion organizations.

We view our online projects as the hub of integrated marketing communications initiatives, and are proponents of emerging online marketing concepts such as Content Marketing and Inbound Marketing. We are a full service agency, capable of managing all aspects of complex, content-rich marketing initiatives, from strategic planning to site launch, and post-launch marketing and promotions.

We view ourselves as modern day craftsmen. We have honed our skills in journalism, communications, photography, videography, design, information architecture, web design, programming over several decades, and take pride in our work.

Consulting Areas:

  • Integrated Marketing Consultants, with a special focus on Content Marketing and Inbound Marketing
  • Fundraising and funding development strategies for large web communications initiatives (including non-profits, government agencies, formal and informal education, small business and corporate projects)
  • Web Content Sponsorship Development

Initial Planning and Strategy:

  • Discovery Sessions with Client
  • Market Research
  • Strategic Plan Documentation (Strategy Narrative, Site Maps, etc)
  • Content Strategy Development
  • Marketing and PR strategy
  • eLearning and Training

Content Development:

  • Content Asset Management and Production (text, audio, photo, video)
  • Illustrated Animations
  • Interactive Interpretive Content
  • Content Database planning and development
  • Network of top print, photo and video journalists

Web Site Development:

  • Site Maps
  • Site Wireframes
  • Information Architecture
  • Content Management Systems (CMS)
  • Web 2.0 (blogs, RSS, etc.)

Offline Activities:
We produce offline print materials that are designed to integrate with the online activities of an initiative, viewing the web component as the hub of the initiative.

  • Print Advertising Development: Concept to Final Art
  • Collateral Development: Concept to Final Art
  • Branding, Logo Development: Concept to Final Art

PDF Newsletters:

NDRI Research Brief, May 2007

3 Responses

  1. Marketing Forums, on April 15th, 2009 at 10:32 am Said:

    A fantastic read….very literate and informative. Many thanks….where is your RSS button ?

  2. fusionspark, on April 15th, 2009 at 2:51 pm Said:

    Thanks for the feeback, Marketing Forums person! I’ve added the RSS widget in the top right sidebar. You can also subscribe via Feedburner (see link in left sidebar widget). Thanks

  3. muttertagsgeschenk, on May 3rd, 2009 at 5:17 am Said:

    Good informations, keep up the good work.

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