Content Secrets Part I: The Energizer Bunny of Marketing

The Eveready Energizer Bunny is a cultural icon indelibly etched into our collective psyche. The pink, persistently drum-beating bunny just keeps on going, and going, and going ….
And that’s the image I want to indelibly etch into your mind about your content investment as a key component of your Content or Inbound Marketing strategy.
A smart [...]

Six Senses, A Whole New Mind & Content Marketing

A friend and colleague, Mike Hearl, recently loaned me a book, “A Whole New Mind: Why Right-Brainers Will Rule the World,” by Daniel Pink. He gave me the book in the context of discussions we’ve been having as a part of an Economic Development Council that we’re members of here in Langley, Washington.
The premise of [...]